The Undefined brand system.
A living reference for how the brand looks, reads and moves. Share it with any team or vendor working on the Undefined identity.
- Colour
- Type
- Imagery
Colour palette.
Background #F3F4F6
The page canvas. A soft, near-white grey that keeps long reading comfortable.
Surface #FAFAFA
Cards and raised panels sit just above the canvas for gentle depth.
Ink #18181B
Primary text and headings. Near-black for maximum legibility.
Accent Blue #2563EB
Primary calls to action and key emphasis. White text sits on it cleanly.
Bright Blue #3B82F6
Links, highlights and data. A lighter partner to the accent.
Muted #A1A1AA
Secondary text, quiet labels and captions. Used sparingly, never for body copy.
Brand elements.
Logo & wordmark
Set in DM Sans, mixed case, with generous spacing. Keep clear space equal to the cap height and never place it on a busy image without a solid or frosted panel.
Typography
One typeface does everything: DM Sans across display, body and labels. Three sizes, no more, so the hierarchy always reads as intentional.
Imagery
Environmental workspaces with natural light, detail shots of the actual work, and evidence like dashboards and artifacts. Never staged stock.
Questions about the brand?
The brand team is happy to help with usage, assets or edge cases.